Marketing for founder-led businesses in fitness, health and lifestyle.
Spoilmrkt turns inconsistent marketing into structured growth. Senior strategy and hands-on execution, from one point of contact.
Marketing
that works
in the real world
Where we sit.
Not a freelancer. Not an agency. The missing people on your team.
You don't need a full marketing department. You need the gaps filled.
Most founder-led businesses have one or two of these people. Tick the ones you already have. Spoilmrkt steps into the rest, as one point of contact who plugs into your team.
8 of 8 roles covered by Spoilmrkt
A look at how every engagement runs.
From first plan to consistent execution.
Structure makes marketing work
Ideas are only useful when they're executed. We build practical marketing systems, not decks that sit in a drive somewhere.
Marketing only works when it gets implemented. We focus on execution, not just ideas.
We're not a social media manager. We help you prioritise and align marketing with business goals.
We build sustainable marketing through consistent content, search visibility and lead generation systems.
We function as an extension of your team. A strategic partner, not just a vendor.
We help founder-led businesses grow through content, search, paid media and events.
Five ways we work with you.
ContentContent strategy, social management, video and visual content, community engagement.
Selected clients.
Growing businesses across Singapore, from start-ups to global brands.
Selected work. A few of the businesses we've built marketing systems for.
Strategy, content and launches, done with the client, not for them.
Selected work
Here's the short version. I build brands from inside the rooms I train in.
I've owned a gym, co-founded a women's fitness competition, and spent five years helping clinics, gyms and brands get found by the people who need them. I know what it's like to have a great product and an empty calendar. That's usually where we start.
Outside of work, you'll find me on the weightlifting platform, coaching at Rx Performance, or planning the next Women of Strength Throwdown.
- 40+clients since 2021
- 7clients retained 2+ years
- National-levelweightlifter
Spoilmrkt
Fractional CMO
Senior marketing leadership for growing businesses, without a full-time executive hire. I join your business as your marketing lead: I own the strategy, set the priorities, direct the people and vendors doing the work, and answer for the results.
- 6 months
- Minimum engagement. Marketing leadership needs time to show results.
- Weekly, in person
- At least one in-person meeting every week, at your office or studio.
- In your calendar
- Internal meetings with your team and vendors scheduled in, not ad hoc.
- Limited seats
- A small number of fractional CMO clients at a time.
Start with a conversation.
We'll look at where your marketing stands today and tell you plainly whether a fractional CMO is what you need, or whether something simpler will do.
Contact us
Tell us about your business in three short steps. We'll get back to you within two business days.
Direct contact
CassFounder & Strategy Lead
- Ecass@spoilmrkt.com
- Wspoilmrkt.com
- IG@casslauu
- LSingapore